About Sarah

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sarah hardwick Marketing Visionary & Crowdfunding Expert

Sarah is a dynamic entrepreneur, agency owner and digital marketer. She blazed her own trail for 20+ years as the founder and CEO of Zenzi Communications, a groundbreaking firm that reshaped the way brands connect with audiences. Under her leadership, Zenzi became synonymous with creative disruption, pushing the boundaries of traditional marketing to build authentic and engaging values-based connections. She developed a proprietary method of using psychological insights to improve effectiveness of advertising campaigns. Among the well-known companies that Zenzi represented include Nestle, Chiquita, and Crystal Geyser Water.

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After selling Zenzi in 2022, Sarah was hired as Chief Marketing Officer at Aptera Motors, where her unwavering passion and strategic expertise brought her to the forefront of the solar mobility revolution. She was integral in helping the company to raise $90 million from 15,000 investors and generating over 45,000 reservations valued at $1.6 billion. 

Through compelling narratives and engaging brand stories, she orchestrated a multi-faceted fundraising campaign that resonated deeply with investors. Her leadership has attracted substantial investments, propelling the company’s financial success and
positioning the company as a pioneering force in sustainable transportation.

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The Secret to Successful Crowdfunding

Now more than ever, it’s not just your products and pricing that matter, it’s what you stand for. Research shows that people want to invest in companies that align with their values and fill a deeper need in their lives. That means that speaking to emotions is critical to building loyalty, advocacy and awareness in a crowdfunding campaign.

Sarah has become a respected thought leader in the field of strategic communications. Her pioneering spirit and relentless pursuit of excellence continue to inspire colleagues and collaborators alike. As CMO of Aptera, she is ushering in a new era of transportation by championing the power of purpose-driven marketing. 

Connect with Sarah to stay updated on her journey to drive positive change in the mobility industry and beyond. 

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let’s go Planning To Crowdfund?

Let’s embark on this journey together.